Content Creation

Content creation is developed through researching, producing, and publishing information to meet strategic goals. That goal will either be to build a connection with an audience or to encourage some kind of marketing or sales outcome. Content development is therefore a vital part of a content marketing strategy. Content development is different because it is driven by a cycle of theory, execution, analysis and iteration. The keyword here is ‘development’. It implies a process that means using content to lead to a defined outcome. That outcome might be joining a lead list or buying a product. The more sophisticated your understanding of your sales process is, the smarter your content development will be.