The Complete-ish Website UX Guide
Let’s get something out of the way first: UX stands for User Experience.
That’s the fancy industry term for something pretty simple: How easy—or painfully annoying—is it for someone to use your website?
At Bäst Branding Agency, we spend a lot of time thinking about UX because your website can be gorgeous, clever, technically impressive, and filled with beautiful photography…but if nobody can figure out where your contact button is, we’ve got a problem.
So here it is: our Complete-ish Website UX Guide. We say ish because the internet will change approximately 14 minutes after we publish this. 😉
👋 1. Tell People Who You Are
When someone lands on your website, don’t make them solve a riddle.
Visitors should quickly understand who you are, what you do, and why they should care. Clever messaging is great. Clear messaging is better.
If your homepage headline sounds impressive but could describe a software company, yoga studio, accounting firm, or Boise food truck, keep working.
Clarity wins.
🧭 2. Navigation Should Be Boring—in a Good Way
Navigation is not the place to demonstrate your creative genius.
People expect to see familiar words like About, Services, Work, Shop, Contact, or Blog. Give them what they expect.
Your website navigation should feel like driving through Boise at 6 a.m. on a Sunday: peaceful, predictable, and very little chance of yelling.
📱 3. Mobile Is Not the Mini Version
Your mobile site isn’t just your desktop website squished onto a smaller screen.
Buttons need to be easy to tap. Text needs to be readable. Menus need to work. Forms shouldn’t require the finger dexterity of a concert pianist.
Check your website on your phone regularly. Better yet, hand it to someone who didn’t design it and ask them to find something.
Then quietly observe.
Do not help them.
This can be humbling. 😬
⚡ 4. Speed Matters
Nobody wants to watch your homepage slowly assemble itself like IKEA furniture.
Large images, unnecessary plugins, complicated animations, and other technical baggage can make websites painfully slow.
And when customers have to wait, they leave.
Beautiful matters.
Fast and beautiful is better.
👀 5. Give Their Eyes Somewhere to Go
Good UX guides visitors visually.
Headlines tell them what’s important. Whitespace gives content room to breathe. Images create interest. Buttons indicate what to do next.
When everything on a page is shouting for attention, nothing gets attention.
This is why good design often involves removing things rather than adding more.
Yes, sometimes the answer really is: make the logo smaller.
We said what we said.
✍️ 6. Write for People Who Scan
We love words. Clearly.
But website visitors don’t always read every carefully crafted sentence.
They scan.
Use helpful headlines, shorter paragraphs, clear language, and enough breathing room to make information approachable.
Your website isn’t the place to demonstrate that you remember all the vocabulary words from the SAT.
Write like a human.
👉 7. Make the Next Step Obvious
What do you want visitors to do?
Call? Schedule? Buy? Request a quote? Visit your store? Sign up? Learn more?
Tell them.
Strong calls to action remove uncertainty. They shouldn’t pressure customers; they should simply make the next step easy.
A visitor shouldn’t reach the bottom of your page and think, “Well, that was interesting. Now what?”
🧠 8. Don’t Make People Think Too Hard
This is one of the biggest principles behind good UX.
Every confusing label, unnecessary click, complicated form, hidden button, or unexpected interaction adds friction.
One small frustration might not matter.
Five of them might send your customer directly to a competitor.
Good UX removes tiny obstacles before they become big reasons to leave.
🤝 9. Build Trust Everywhere
Customers are constantly looking for signals that say, “Yes, this is a legitimate business and these people know what they’re doing.”
Professional design helps. So do reviews, testimonials, case studies, clear contact information, good photography, consistent branding, useful content, and an About page that actually sounds human.
Trust isn’t one website feature.
It’s the feeling created by the entire experience.
🔄 10. Your Website Is Never Really Finished
Sorry.
We know that’s not what anyone wants to hear.
Websites need attention because your business changes, your customers change, technology changes, search changes, and expectations change.
Check your analytics. Watch what customers do. Update outdated content. Test forms. Fix broken links. Review your mobile experience.
Your website isn’t a digital brochure you finish and forget.
It’s part of your business.
❤️ And Finally: UX Is About People
Great UX isn’t really about buttons, menus, fonts, or page speed.
It’s about making life easier for the person using your website.
When visitors can quickly understand your business, find what they need, trust what they see, and confidently take the next step, everybody wins.
At Bäst, that’s how we think about website design.
Make it beautiful.
Make it useful.
Make it human.
And please—make the Contact button easy to find. 😉
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